California Consumer Privacy Act (CCPA): All You Need To Know
Effective Date: January 1, 2020 (most provisions are enforceable from January 1, 2023)
Summary
The CCPA is a privacy law that empowers Californians to have greater control over their personal information and data. It ensures that businesses are fair and transparent around the collection, use, and sharing of data.
What is the California Consumer Privacy Act (CCPA)?
The California Consumer Privacy Act (CCPA) is a regulation that grants California residents the right to understand, control, and protect their data. The CCPA puts power back in the hands of individuals, giving them a say in how their data is collected, used, and shared by companies.
Who Does CCPA Apply To?
The CCPA applies to any business that handles the personal data of California residents and meets at least one of the following criteria:
- Annual revenue exceeds $25 million.
- Buys sell or shares the personal information of 100,000 or more California residents, households, or devices.
- Derives 50% or more of its annual revenue from selling California residents’ personal data.
What Rights Does the CCPA Grant to Citizens?
The CCPA grants customers the following rights over their data:
- Right to Know: Citizens can request information about the data that businesses collect on them and why it is collected and also the third parties with whom the data is shared.
- Right to Delete: Citizens can ask businesses to delete their personal data.
- Right to Opt-Out: Citizens can opt out of the sale of their personal information. Businesses must provide a simple way for citizens to exercise this right.
- Right to Non-Discrimination: Businesses cannot discriminate against citizens who exercise rights under the CCPA.
Why is CCPA Compliance Important?
CCPA compliance shows regulators that businesses are handling California consumers’ data responsibly. It ensures that businesses take appropriate steps to protect consumers’ privacy while collecting, processing, and dealing with data and gives consumers the final veto when it comes to accessing, sharing, and deleting their data.
Penalties for Not Getting CCPA Compliant
- Fines: Penalties go up to $2,500 per unintentional violation and up to $7,500 per intentional violation.
- Consumer Lawsuits: Consumers have the right to sue businesses for up to $750 per incident if their data is compromised due to non-compliance.
- Enforcement: The California Attorney General and the California Privacy Protection Agency (CPPA) are responsible for enforcing the law and ensuring compliance
Estimate your costs, efforts and overlaps
Download the CCPA Compliance Checklist
For inquiries or legal assistance, contact us at xyz@sprinto.com
